For Love of Love is a wedding planning and design firm providing highest quality event planning, design & styling direction, and creative floral design for weddings, brands, and events.
We offer Full Planning & Design, Month Of Planning, Wedding Day Coordination, Destination Wedding Planning, and floral design services domestically and worldwide from our storefront studio in Richmond, Virginia.
A desire to celebrate the magic of deep soul love was the inspiration behind For Love of Love. In 2012 while living in New York City, I began my wedding planning & design career and have since planned events all over the United States and abroad.
I draw inspiration from my travels abroad, poetry, European architecture, femininity, foreign films, and world music. I speak conversational Italian and Spanish, practice yoga and meditation daily, and enjoy being an active member of my local community.
I connect most with couples interested in creating unique and meaningful celebrations that seem natural and effortless. I believe intimacy is key, no matter how big your party is, and love is everything. This is your land, your laws, I just help translate your love into a celebration.
Hiring Lauren was hands down the best vendor decision we made for our wedding. Before the wedding, Lauren helped organize our thinking, created an aesthetic that matched our vision for the day, helped vet other vendors, and perhaps most valuable, provided unflagging moral support through a very stressful process! She went above and beyond what we had hired her to do.
On our actual wedding day, not only did she provide all our florals, and smoothly coordinated all the moving parts of the day, she also saved us from multiple disasters brought on by our incompetent catering team. We had no inkling until much later how hard she had worked to correct their mistakes. Even long after our events were over, she remained a determined advocate for us when dealing with the catering company follow ups.
"You made our wedding weekend absolutely magical in a way that we never imagined. Many of our guests have told us, and we couldn't agree more, that the weekend in Tulum was an absolute dream. There's no way it would have happened without you. Your work managing all of the vendors from afar and while in Mexico allowed us to truly enjoy ourselves and the time with our loved ones. Thank you for creating something so spectacular and unforgettable"
"When I started the wedding planning process, I didn't know what I was going to do for florals. I described to Lauren the “look” I was going for, The flowers and arrangements she created were more than I ever could have wanted. I've gotten so many compliments from people who have looked at my pictures about how beautiful the flowers were. They were perfect for the season, perfect for our colors, and exactly what I wanted."
"We could not have pulled any of it off without you and your creativity and attention to detail (particularly where we could have cared less about detail). But everything was perfect. The space was used perfectly, the energy was wonderful and our friends were full of excellent things to say about everything. We are so full of gratitude"
"We could not have asked for a better person to guide us through the whole experience! Thank you for your kindness, encouragement, patience, and professionalism"
Full Planning and Design provides couples with comprehensive event planning and creative direction from beginning to end. This all-inclusive service provides couples with strategic management of complex wedding logistics, event document management, financial planning & budget allocations, appropriate vendor recommendations, and coordination of all wedding weekend events and timeline flow planning for wedding day.
Starting with the environment, we help you find the right location or venue for your celebration through research and in-person scouting. Then we pair you with the right photographer, catering team, rental company, musicians, officiant, and hair & makeup team and manage these vendors for you from start to finish.
Along with detailed planning, we offer cohesive visual direction and style building. We’ll narrow in on specific themes and repeating elements that inspire you and build a complete design which includes detailed conversations and planning with your florist, rental company, stationery designer, lighting team, and discussions on personal decor and desired elements.
We create your wedding story through individual style, a planned flow of events throughout your weekend, and a curated selection of vendors who will make your love come to life.
Month Of Planning is best if you have most of your wedding details planned and need someone to take over in the weeks leading up to your wedding. We come in one month prior to your event and take care of all final planning details which includes day of coordination. We will act as consultants throughout the planning process, provide vendor recommendations, create your wedding day timeline, lead a walk-through with all vendors, create your ceremony processional order, and hair & makeup schedule.
A team of event planners will be there on wedding day directing your event from setup to breakdown which includes managing day-of vendors, accepting all deliveries, setting up and styling your personal decor, directing the wedding party and family for the ceremony processional and photos, cueing musicians and caterers for important reception events like toasts and dances, distributing gratuities, and breaking down everything at the end of the night, sending you home with all of your personal items and gifts.
Day Of Coordination is for the couple who has every last detail planned, but needs a coordinator to execute their vision and timeline. On wedding day we set up your personal items and decor, direct your bridal party & family on where they need to be and when, oversee your vendors to make sure they arrive on time and have what they need for setup, cue musicians and send the bridal party down the aisle, manage your family portraits, and oversee reception events like first dances, special toasts, and the cake cutting. At the end of the night, we pack up all of your personal items, gifts, and bags to send home with you.
Overall we execute your timeline and manage your wedding day from setup to breakdown, being the point of contact for all of your vendors and advocating for your wedding day needs.
As an Art Director, Lauren Hill is available for freelance creative and styling campaigns, workshop design & planning, small business branding, and storytelling photoshoots.
After understanding the goal and vision of the project, I visually direct your event or branding campaign through appropriate collaborations, select colors, mixed textures, thoughtful styling, and creative placement. I’ll work with your other vendors on presentation and source necessary design elements that work with your vision.
We make the planning process for a destination wedding effortless and enjoyable. Through my time living abroad in Italy and Spain and personal travel, I have built relationships with talented vendors from all parts of the world.
While I have many suggestions for beautiful wedding locations, I am always open to new, exciting places to explore. Whether you are getting married in the United States or abroad, I spend time researching locations, local sources, and general area information so we can narrow down the right locations and vendors that make sense for your needs. I accompany you on site visits to manage meetings with vendors, asking the right questions, and explore the area so I can suggest the best places for your guests during wedding weekend.
All services offered in the Full Planning package are included here, but with a few additions to help with the challenges of travel.
We design and style flowers for all occasions, but specialize in weddings and intimate celebrations. Most of our design inspiration comes from our natural environment, knowing that the true artist, is mother nature. We research your event location in detail to make sure we establish a design that reflects not only your aesthetic, but the structure and details of the space. From dark and moody to light and whimsical, we cater to our client's design and help shape the decor element that transforms every event into something quite magical. We let flowers speak their own language through loose, garden-inspired, organic bundles, unexpected combinations, and rich, layered textures to add depth, contrast, and personality.
No matter how big or small your budget, we can work within your limits to create beautiful, unique moments that are both timeless and personal.