For Love of Love is an event planning and design firm providing highest quality event planning, design and styling direction, and creative floral design for weddings, brands, and events.
We offer Full Planning and Design, Month Of Planning, Wedding Day Coordination, Destination Wedding Planning and floral design services domestically and worldwide from our storefront studio in Richmond, Virginia.
A desire to celebrate the magic of deep soul love was the inspiration behind For Love of Love. I began my wedding planning career in New York City in 2012 and have since planned events all along the East Coast from Virginia to New England, and abroad. I specialize in creating weddings, though I am for hire to plan corporate events, and work on branding design and styling campaigns for local shops, interiors, workshops, and photoshoots.
I draw inspiration from my travels abroad, poetry, European architecture, femininity, foreign films, and world music. I am most connected with couples interested in creating unique and meaningful celebrations that seem natural and effortless. I believe intimacy is key, no matter how big your party is and love is everything. This is your land, your laws, I just help translate your love into a celebration.
Hiring Lauren was hands down the best vendor decision we made for our wedding. Before the wedding, Lauren helped organize our thinking, created an aesthetic that matched our vision for the day, helped vet other vendors, and perhaps most valuable, provided unflagging moral support through a very stressful process! She went above and beyond what we had hired her to do.
On our actual wedding day, not only did she provide all our florals, and smoothly coordinated all the moving parts of the day, she also saved us from multiple disasters brought on by our incompetent catering team. We had no inkling until much later how hard she had worked to correct their mistakes. Even long after our events were over, she remained a determined advocate for us when dealing with the catering company follow ups.
"You made our wedding weekend absolutely magical in a way that we never imagined. Many of our guests have told us, and we couldn't agree more, that the weekend in Tulum was an absolute dream. There's no way it would have happened without you. Your work managing all of the vendors from afar and while in Mexico allowed us to truly enjoy ourselves and the time with our loved ones. Thank you for creating something so spectacular and unforgettable"
"When I started the wedding planning process, I didn't know what I was going to do for florals. I described to Lauren the “look” I was going for, The flowers and arrangements she created were more than I ever could have wanted. I've gotten so many compliments from people who have looked at my pictures about how beautiful the flowers were. They were perfect for the season, perfect for our colors, and exactly what I wanted."
"We could not have pulled any of it off without you and your creativity and attention to detail (particularly where we could have cared less about detail). But everything was perfect. The space was used perfectly, the energy was wonderful and our friends were full of excellent things to say about everything. We are so full of gratitude"
"We could not have asked for a better person to guide us through the whole experience! Thank you for your kindness, encouragement, patience, and professionalism"
Full Planning and Design provides couples with comprehensive event planning and creative direction from beginning to end. On a high level, we recommend vendors based on your style and budget, hire and manage these vendors which includes reviewing proposals, contracts, and staying on top of deadlines, provide you with financial planning and best ways to allocate your budget, and coordinate all travel logistics.
Starting with the environment, we help you find the right location or venue for your celebration through research and in-person scouting. Then we pair you with the right photographer, catering team, rental company, musicians, officiant, and hair and makeup team and manage these vendors for you from start to finish.
Along with detailed planning, we offer cohesive visual direction and style building. We’ll narrow in on specific themes and repeating elements that inspire you and build a complete design which includes detailed conversations and planning with your florist, rental company, stationery designer, lighting team, and discussions on personal decor and desired elements.
We create your wedding story through individual style, a planned flow of events throughout your weekend, and a curated selection of vendors who will make your love come to life.
Month Of Planning is for the couple who has planned most of their wedding details complete and needs help in the final stages of planning which includes day of coordination. I come in one month before your wedding to take over communication with your vendors, finalize last minute planning, create production schedules for your wedding weekend, lead a final walk-through at your venue, and make sure you are prepared and relaxed during the weeks leading up to your wedding
A team of event planners will be there on wedding day directing your event from setup to breakdown which includes managing day-of vendors, accepting all deliveries, setting up and styling your personal decor, directing the wedding party and family for the ceremony processional and photos, cueing musicians and caterers for important reception events like toasts and dances, distributing gratuities, and breaking down everything at the end of the night, sending you home with all of your personal items and gifts. Though I may not take over planning until one month before, I am available as a consultant throughout your entire planning period.
On event day, For Love of Love is onsite to take over wedding day production and is the contact for your vendors to ensure they arrive on time and can answer any questions they may have during setup. We deliver and setup your personal decor and oversee the styling decisions at your wedding location. We're there for you, your fiance, and entire wedding party while getting ready and help keep you on schedule.
At the ceremony, we cue your music and send you down the aisle. We work with your photographer during wedding portraits and help with guest transportation and logistics. During your reception, we work with your musicians and catering team to coordinate important reception events like toasts and dances and at the end of the night, pack up all of your personal items, gifts, and bags to send home with you.
Day Of Coordination is for the couple who has every last detail planned, but needs a planner to take over on wedding day to execute their vision and timeline.
As an Art Director, Lauren Hill is available for freelance creative and styling campaigns, workshop design & planning, small business branding, and storytelling photoshoots.
After understanding the goal and vision of the project, I visually direct your event or branding campaign through appropriate collaborations, select colors, mixed textures, thoughtful styling, and creative placement. I’ll work with your other vendors on presentation and source necessary design elements that work with your vision.
You bring the love, I'll do the legwork on things like venue and location scouting, marriage law requirements, handle any communication barriers, and help navigate you through getting married in a faraway magical land. I make this super easy for you so all you have to think about is what to pack.
Destination events and elopements include all services in the Full Planning and Design package with more room to take care of the headaches that can come when planning a wedding from afar. It is the best package for two lovebirds who want to have a personalized wedding in a place they don't call home, sans the stress of planning it.
We design and style flowers for all occasions, but specialize in weddings and intimate celebrations. Most of our design inspiration comes from our natural environment, knowing that the true artist, is mother nature. We research your event location in detail to make sure we establish a design that reflects not only your aesthetic, but the structure and details of the space. From dark and moody to light and whimsical, we cater to our client's design and help shape the decor element that transforms every event into something quite magical. We let flowers speak their own language through loose, garden-inspired, organic bundles, unexpected combinations, and rich, layered textures to add depth, contrast, and personality.
No matter how big or small your budget, we can work within your limits to create beautiful, unique moments that are both timeless and personal.